The Itchyworms to launch own brand of craft beer with a special show

Filipino pop-rock icons The Itchyworms are celebrating the release of their own brand of craft beers with a music event that features some of their friends and favorites in the local music scene.

The Itchyworms: Beer o Pag-ibig? Official Launch promises to showcase their refreshing mix of brew variants to the general public for the first time, while enjoying the live performances of Ebe Dancel, Ciudad, Blaster, The Revisors, and The Itchyworms.

The special event will take place at the 123 Block on July 13, 2024, from 6 pm onwards. Aside from performances, there will also be games, booths, and special on-ground activities prepared by its co-organizers GNN Entertainment Productions and The Itchyworms themselves!

The Itchyworms release new song “Eto Na (Ang Maliligayang Araw)” and a Spotify Music + Talk Show series to mark continued 25th anniversary celebration

The Itchyworms celebrate their era-defining legacy with the release of their new single “Eto Na (Ang Maliligayang Araw)” and the six-part series, Worms Upon A Time: An Itchyworms Podcast as part of the band’s continued 25th anniversary celebration. 

The year-long musical treat follows the success of Waiting For The End To Start, which was pressed on vinyl and immediately sold out upon its release, and the launch of “The Life I Know,” the first of its kind in the Philippine stop-motion animation music video, which garnered critical acclaim across the board.

25th Anniversary single

Returning to their brand of melodic pop-rock sensibilities with sharp hooks, bluesy guitar lines, and timeless lyrics, the multi-awarded Filipino band has dropped a call-and-response anthem about hurdling through the difficult times with a more hopeful mindset in life.

The Itchyworms release Di Na Muli official music video

Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola. They entered the song into the 5th Philippine Popular (PhilPop) Music Festival, performed by The Itchyworms, where it won the grand prize. Now, in 2018, the song has been given new life in the official soundtrack of the hit film Sid & Aya (Not A Love Story) (Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor).

Somewhere in between PhilPop and Sid & Aya, the Itchyworms set out to immortalize the song. The result was a visually stunning and emotional music video, directed by Paolo Abella. Help also came along in the form of the video's co-director Juno Oebanda, longtime friend of the band, and the generous indulgence of none other than the Cultural Center of the Philippines. The link to the CCP is Teddy Hilado (d. 2015), recognized as the father of lighting design in Philippine theater, who is also the uncle of Oebanda