The Itchyworms to launch own brand of craft beer with a special show

Filipino pop-rock icons The Itchyworms are celebrating the release of their own brand of craft beers with a music event that features some of their friends and favorites in the local music scene.

The Itchyworms: Beer o Pag-ibig? Official Launch promises to showcase their refreshing mix of brew variants to the general public for the first time, while enjoying the live performances of Ebe Dancel, Ciudad, Blaster, The Revisors, and The Itchyworms.

The special event will take place at the 123 Block on July 13, 2024, from 6 pm onwards. Aside from performances, there will also be games, booths, and special on-ground activities prepared by its co-organizers GNN Entertainment Productions and The Itchyworms themselves!

Inspired by their song “Beer,” which topped several music charts when it was released and has become a drinking anthem among Filipinos, The Itchyworms’ foray into the brewing scene dares to ask the familiar question: Bawat Patak. Anong Sarap. Ano ba talaga’ng mas gusto mo?

The two variants include BEER, a light and clean tasting blonde ale with a balance of tropical fruit flavor and the right amount of maltiness; and PAG-IBIG, a hazy, cloudy, and flowery beer that is sweet and bitter at the same time. 

Entrance to the event is PHP 999 for two people, and it comes with a free six-pack of beer. Early tickets are available via bit.ly/beeropagibig.