New single marks the latest project under the creative direction of multi Grammy Award winning producer Timbaland
Tata Taktumi (“Tata”) has released her new single “Not So Bad” via Pacific Music Group (PMG), the Pan-Asian global music and entertainment company. Tata, the human led hybrid artist, was developed under the creative direction of multi Grammy Award winning producer Timbaland. The project underscores a clear philosophy: technology requires human intention, and creativity is still driven by real people. Stream “Not So Bad” here.
“Not So Bad” is anchored by Tata’s real vocals and performance, alongside creative direction from Timbaland. While the project has drawn global attention for its use of emerging technologies, the foundation remains deeply human, rooted in lived experience, artistic instinct, and hands-on collaboration.

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