Monday, November 9, 2020

ABS-CBN’s blockbuster, “The Hows of Us,” expands digital distribution, becomes first Filipino film to be on Cineplex Store in Canada

Following its recent release on iTunes and Google Play, the biggest Filipino box-office earner in 2018, ABS-CBN Star Cinema’s romantic drama, “The Hows of Us,” has now become the first Filipino film ever to be released on the Cineplex Store (CineplexStore.com).  

The Cineplex Store is Canada’s one-stop shop for digital rentals and purchases, extending the movie-going experience into guests’ homes. A leading entertainment and media company, Cineplex is Canada’s largest and most innovative film exhibitor representing approximately 75 per cent of Canada’s box office revenue. The Cineplex Store offers over 8,000 titles, from new releases, top rentals to countless classics, from Hollywood, Canadian and international studios. 

Directed for ABS-CBN Star Cinema by award-winning Filipina director Cathy Garcia-Molina, co-writing the screenplay with Carmi G. Raymundo, Crystal S. San Miguel and Gillian Ebreo, “The Hows of Us” stars Daniel Padilla and Kathryn Bernardo, one of the most popular and power reel and real-life couples in the Philippine movie industry for the last decade. 

"The Hows of Us" is about two college students, George (Bernardo) and Primo (Padilla), who fall in love. George is into science, wanting to become a doctor. Primo is into the arts, aspiring to hit it big as a band musician.  George inherits a house from her grand aunt where she and Primo decide to live together while dreaming of success in their respective fields and pledging undying support for each other no matter what. 

But life becomes real: Primo fails to get the big break he's been working for. George continues to be faithful and supportive, but a frustrated Primo turns into a difficult person with a capacity for prideful arrogance, creating a nimbus of exhausted love for the couple.  It reaches a point when George gives up... and Primo walks away.  Is there still a second chance at love for this couple who once professed together forever to each other? 

For her performance, Bernardo won Best Actress at the 35th PMPC Star Awards for Movies and Entertainment Editors' Choice Awards for Movies (EDDY'S) in 2019.  

More good news is that the star couple also has a new groundbreaking film -- a digital movie series - entitled, "The House Arrest of Us" which is now available to viewers worldwide on iWantTFC and TFC IPTV, with a new episode dropping every Sunday (Manila time).  

You can watch "The Hows of Us" instantly on the Cineplex Store on your preferred device, including Windows, Mac, iPhone, iPad, Android, Roku, LG and Samsung Smart TVs.  Visit CineplexStore.com

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