Max Marked its Launch with Localized and Immersive Experiences Across Southeast Asia, Taiwan and Hong Kong

Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets - Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. The series of creative and immersive outdoor marketing efforts showcased the streaming service’s rich collection of blockbuster movies, groundbreaking series, iconic hits, best-in-class real-life stories, and family favorites, inviting fans to feel, experience, and become part of the stories, connecting with local audiences through dynamic and culturally relevant campaigns.

Global pop sensation Henry Moodie captivates audiences across Southeast Asia

Southeast Asian Promo Tour IG Reels: Malaysia | Indonesia | The Philippines

Sony Music Southeast Asia is thrilled to announce the tremendous success of Henry Moodie’s recent promotional tour across Southeast Asia. The up-and-coming global pop superstar has captured the hearts and minds of fans across the region, demonstrating his star power and cementing his status as an artist to watch.

Moodie’s inaugural visit to Southeast Asia met with overwhelmingly positive receptions in Malaysia, Indonesia, and the Philippines, where his mall busking and showcases attracted a massive turnout of over 6,500 fans in total across all 3 performances.