Max Marked its Launch with Localized and Immersive Experiences Across Southeast Asia, Taiwan and Hong Kong

Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets - Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. The series of creative and immersive outdoor marketing efforts showcased the streaming service’s rich collection of blockbuster movies, groundbreaking series, iconic hits, best-in-class real-life stories, and family favorites, inviting fans to feel, experience, and become part of the stories, connecting with local audiences through dynamic and culturally relevant campaigns.

Follow KD Estrada and Alexa Ilacad behind the scenes on a Toss Coin-inspired tour around Hong Kong

There’s no denying that Hong Kong is a charming backdrop to many love stories and tales of human connection. In the recently premiered short film entitled “Toss Coin” directed by award-winning film director, Cathy Garcia-Sampana, and starring breakout stars KD Estrada and Alexa Ilacad, viewers were taken on a wild goose chase around the vibrant streets of Hong Kong.

Toss Coin follows the story of Kiko (KD) and Pia (Alexa) and an unexpected encounter that all begins with a simple toss of a coin. The two embark on a journey around Hong Kong that later unravels into a sweet and touching romance exploring themes of destiny, belief, and the courage to embrace opportunities.

While the two lead characters were busy playing hide and seek with fate, the film showcased a variety of fun and fresh attractions every traveler should experience when visiting Asia’s World City. Check out some of the locations featured in Toss Coin below.

Hong Kong producer-artist Gareth.T drops an R&B track for the holidays with “2 more weeks”

Hong Kong-based R&B producer/artist Gareth.T has dropped a soulful jam called “2 more weeks” via international indie label, Umami Records.

Infused with a Mac Ayres-inspired vibe and lo-fi beats, “2 more weeks” feels ripe for a laid-back holiday party. Telling the story of someone wanting to go home to see their loved ones, this R&B bop stands out with hip-hop verses coasting through breezy melodic lines and a slinky pop edge reminiscent of unfussy, eternal summer.

“I co-wrote this song with my roommate in Boston when we were both preparing to leave and go back to Hong Kong for the summer,” said the multi-talented artist. “He was in this long distance relationship with his girlfriend and the song is about how he couldn’t wait to get back to her.

TFC’s “Kapamilya Reunion 2019” gives tribute to OF group “Unsung Heroes” from HK

Families of Hong Kong-based foreign workers celebrated the Christmas season with their loved ones in a tearful thanksgiving at TFC’s “Kapamilya Reunion 2019”, held annually as a way to give back to Overseas Filipinos by reuniting them with their loved ones.

For the year 2019, in celebration of TFC’s 25th anniversary, instead of virtually reuniting them with their loved ones, the gathering has become more intimate and memorable with select members of Hong Kong-based choir Unsung Heroes flying to the Philippines for a three-day affair. It began with the customary “Salu-salo” (banquet reception) held at the iconic 9501 Restaurant where most functions with the Kapamilya stars and executive officials are being held, which is inside the ABS-CBN Compound in Quezon City, Philippines.