Filipino folk-reggae artist JAPPH captures the groove of surf town life on “I Will” music video

Filipino indie singer-songwriter JAPPH projects an aura of bohemian cool when it comes to his music. 

His work, an infectious blend of campfire-friendly folk and light reggae lilt, has summer written all over it. He aims for carefree breeziness that zips through the airwaves with images of a laid-back trip to the beach or the mountains—a sonic trademark that he pulls off with unassuming confidence and warmth.

On his official debut single “I Will,” the acoustic troubadour delivers feel-good music that resonates on a broader front: sun-dappled guitars that coast with melodic ease, a laid-back singing devoid of complications and runs, and a winsome hook to whistle your way to the countryside. It’s an acoustic surf track built around a blissful vibe, ready to soundtrack your long drives and sunset chills at the hammock anytime soon.

The song is accompanied by the release of a music video that JAPPH directed himself with cinematography by Welvin Medina. Its visual narrative takes listeners to a journey on the quiet and comfy corners of Liwliwa, a surftown in San Felipe, Zambales. The cozy town’s name, which when flipped backwards, recalls the title and hook of the easygoing tune.

“I Will is a song about a situation that gives you relief and peace,” the 27-year-old reggae/pop/folk artist said. “it’s a safe haven. It could be anywhere, anyone or anything. And for me, the one that inspired me is a place called 'Liwliwa' a small town in San Felipe, Zambales. Whenever I’m there, I always feel that I’m in my safe haven.”

The concept revolves around friends escaping the bustling city life over the weekend, and enjoying the no-fuzz thrills of Liwliwa, its beaches and hidden gems, and the simple pleasures that it offers. “It was smooth and fun working with the team,” JAPPH shares. “They’re also my friends in real life, so the shoot doesn’t feel like work at all.”

“I Will” is the carrier single off JAPPH’s upcoming album, Life Is Way Too Short For Bad Vibes to be released on January 2022. The full-length record evokes mantra-life positivity with songs about life, love and everything in between.