Richard Yap reveals secret to success

Richard Yap--actor, entrepreneur, father and husband--wears many hats and in order to sustain him with his different roles, a healthy diet, regular exercise and drinking milk are part of his routine.

"When I was a kid, I drank milk every day, once during breakfast and once before bed time. I give credit to my parents for instilling milk drinking habit which I apply until today. Milk equips me with essential nutrients to help sustain my busy schedule,” said Yap. 

The father of two grew up drinking Birch Tree because "it was the only milk that I liked."

The health benefits from drinking milk include increased bone strength, smoother skin, stronger immune system, prevention of illnesses such as hypertension, obesity and osteoporosis. 

“I encourage all parents to start your kids young with milk drinking. Now, there’s New Birch Tree Fortified Milk. It tastes great and is affordable. Nutrition is made accessible with this new product,” said Yap

New Birch Tree Fortified Milk is the only brand with FibroBoost®, a unique combination of essential nutrients fortified with Zinc, Vitamin C and Iron further enhanced with Inulin Fiber which is proven to help the body absorb up to 18% more Calcium. 

"A healthy body and mind are crucial to a strong future” said Edwin Africa, Vice President and General Manager of Snow Mountain Dairy Corp. "Hence, New Birch Tree Fortified believes in instilling the milk drinking value to kids at a young age and to retain this habit as they grow older for a stronger future.”

To propagate the milk drinking habit, New Birch Tree Fortified and the Department of Education with Marylindbert International partnered in an advocacy named "Me and My Milk" that aims to encourage children to drink milk at home and even in school. New Birch Tree Fortified will bring the advocacy to different public schools in the Philippines to promote encourage the milk-drinking habit. Initially, the advocacy will be brought to the following regions: National Capital Region (NCR), Central Luzon (Region 3), CALABARZON (Region 4A) and Ilocos Region (Region 1). Birch Tree Fortified will provide free educational materials to benefit educators, parents and students.

New Birch Tree Fortified is manufactured for Century Pacific Food Inc.  It also is responsible for such brands as Angel Evaporada, Angel Kremdensada, Home Price Sinigang Mix and Kaffe de Oro Coffee among others.

New Birch Tree Fortified is now available at leading supermarkets, groceries and market stalls nationwide.