From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold’s OPM Con 2025. With a sold-out crowd and a star-studded lineup of today’s biggest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

Puregold Channel ‘Si Sol at si Luna’—The Series That Hits Different

Puregold Channel just raised the bar—again.

Following the breakout digital hits ‘My Plantito’ and ‘Ang Lalaki sa Likod ng Profile’, Puregold Channel has stepped confidently into the realm of cinematic-scale storytelling with its newest offering: ‘Si Sol at Si Luna’. The series was unveiled in a star-studded press conference held on May 16 at the World Trade Center, Pasay City, making a quantum leap in Puregold’s journey as a force in Filipino digital entertainment.

Lights, Camera, Panalo: Puregold CinePanalo Film Festival introduces finalist directors

Left to right: Raynier Brizuela, Carlo Obispo, Sigrid Bernardo,
VJ Mendoza, Mina Cruz, Kurt Soberano, and Eugene Torres,
representing the full-length productions
participating in the Puregold CinePanalo.

Puregold CinePanalo Film Festival, the much-awaited event that is set to hail a new generation of outstanding Filipino films, officially introduced the recipients of its coveted film grants during a press conference held at the Artson Events Place, Quezon City. 

Attended by representatives from Puregold, the film directors, their respective producers, and other key members of their teams, the press conference highlighted Puregold’s primary objectives: to provide a platform for both well-known and emerging filmmakers, and to showcase narratives—collectively called Kuwentong Panalo—that can touch the heart and remind us of the indomitable Filipino spirit. 

Stars Dazzle at Official “Ang Lalaki sa Likod ng Profile” Press Conference

The cast and crew of "Ang Lalaki sa Likod ng Profile"
were front and center at a press conference
 at the Tindahan ni Aling Puring Convention.

The stars shone bright at the recent Tindahan ni Aling Puring Sari-sari Store Negosyo Convention, Puregold’s annual celebration of small business owners across the country. Among the many exciting events lined up for participants, one notable highlight was the official press conference for “Ang Lalaki sa Likod ng Profile,” which took place on the first day. 

In attendance was award-winning filmmaker and producer Chris Cahilig, who gave the welcome remarks, while director Victor Villanueva both entertained and inspired the audience as he later related his experiences behind the scenes.