If you were at Coachella 2022, and you happened to catch 88rising’s monumental “Head In The Clouds Forever” set on the main stage on Saturday evening, you undoubtedly saw one of the most incredible moments of the festival: the Thai rapper/singer MILLI, flanked by half a dozen male dancers on either side of her, spitting fiery barbs of a song called “Mango Sticky Rice” while eating spoonfuls of the iconic dish between verses. The moment was punctuated by MILLI being the first Thai solo artist to ever play at the festival.
That performance was so next level, it set off a global chain reaction for the popular Thai dessert, which literally went viral, raising sales of the dish across multiple countries following her performance. As reported by CNN, NBC News, NME, The Guardian, The Independent, The Nation Thailand, South China Morning Post, and many more, MILLI’s Coachella moment raised the sweet Thai dessert’s stature to a fever pitch. A mere two days later, the Thai Prime Minister lobbied UNESCO to make mango sticky rice a national dish for Thailand. And it was MILLI’s track that started it all.
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