Both entities also mounted a public event that translates the campaign’s sonic vibe into an immersive on-ground experience
Filtr and Sony Music Entertainment have recently teamed up for the ‘Summer POPsicle SZN’ playlist, a curated mix of chart-topping hits featuring some of the biggest international acts.
The playlist includes fan favorites such as “Greedy” by Tate McRae, “Water” by Tyla, “Saturn” by SZA, “drunk text” by Henry Moodie, “Unwritten” by Natasha Bedingfield, “double take” by Dhruv, “Stargazing” by Myles Smith, and local hits from BINI and Maki.
This initiative is part of the ‘szn’ (seasonal) campaign that started in October 2023 for Halloween, December 2023 for Christmas, February 2024 for Grammys, March 2024 for International Women’s Month, and April to June for the hottest summer.
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