Unang Hirit: 25 Years of News, Public Service, and Making Filipino Mornings Brighter

This December, Unang Hirit celebrates a historic milestone—25 years of making Filipino mornings brighter! As the country’s longest-running morning show, it has become more than just a program; it’s a cherished part of every Filipino’s daily routine. Since 1999, Unang Hirit has been a trusted morning companion, enriching millions of lives with reliable news, meaningful public service, and engaging entertainment.

"25 taon na kaming naghahatid ng mga balita at mga sorpresa. Maraming salamat sa mga kasama naming gumigising ng madaling araw. Bahagi na ng aming buhay ang magpasaya sa inyo, magbigay ng pag-asa at maging alarm clock ninyo sa umaga at source ng mahahalagang impormasyon," said GMA Public Affairs pillar Arnold Clavio. "Mula noon hanggang ngayon, walang pagbabago. Ang mauna kayo sa lahat ang dala-dala naming pangako hanggang sa susunod na 25 taon."

As the show’s unwavering presence continues to resonate with viewers, Susan Enriquez also expressed heartfelt gratitude to the loyal audience that has supported Unang Hirit through the years: "Maraming salamat po sa inyong pagtangkilik. Ang 25 years po ng Unang Hirit ay dahil po sa inyo, dahil po sa inyong pagsubaybay sa amin. Kaya maraming maraming salamat. Sana, 25 years pa ‘yung dumating."

Filipino Mornings with Unang Hirit

For a quarter of a century, Unang Hirit has been setting the pace for Philippine morning television—creating trends, sparking conversations, and shaping the cultural landscape. From its early days to its continued success, it has remained a trusted and loyal companion in Filipino homes, delivering content that’s relevant, meaningful, and impactful.

"Thank you for letting us be a part of your lives for 25 years," shared Lyn Ching. "I hope you keep tuning in every morning with the barkada!"

To celebrate this incredible 25-year journey, Unang Hirit is pulling out all the stops with a week-long anniversary special filled with exciting segments, surprises, and tributes to its legacy.

December 6: Celebrate National Unang Hirit Day!

The grand celebration will culminate on National Unang Hirit Day, December 6, 2024— marking exactly 25 years since the program first aired. On this special day, fans, communities, and partners from all over the country will come together to celebrate everything Unang Hirit stands for. 

Expect exciting on-ground activities, massive giveaways, and public service initiatives that embody the heart of Unang Hirit. Whether in Luzon, Visayas, or Mindanao, surprises await every Kapuso, making it a day filled with joy, shared memories, and love.

Sorpresa Bente Singko: Even Bigger Surprises

Ahead of the big anniversary celebration, Unang Hirit launched the wildly popular Sorpresa Bente Singko series, offering viewers unbelievable deals—like rice for just 25 pesos per kilo or LPG for only 25 pesos. But the surprises didn’t stop there—many of these essentials were given away completely free!

During its anniversary week, Unang Hirit is taking this fan-favorite campaign to the next level. Get ready for bigger surprises and more nationwide giveaways as Sorpresa Bente Singko continues to bring excitement and blessings to Filipino families.

An Iconic Theme Song Reimagined

What’s a celebration without music? As part of the festivities, Unang Hirit will unveil a newly arranged version of its iconic theme song. This special rendition will be performed live by the legendary Jose Mari Chan, alongside rising star Zephanie and powerhouse vocalist Mark Bautista. The trio will bring a fresh, modern take on the classic tune—a fitting tribute to 25 unforgettable years.

Adding to the nostalgia, the beloved Sexbomb Dancers—also celebrating their 25th anniversary—will reunite for a special performance. Celebrities, influencers, and other personalities are also set to join the week-long celebration, making it a celebration to remember.

"As somebody na nag-umpisa sa Unang Hirit, 25 years ago, from day 1, you can just imagine the feels that I have. I am so excited," said Suzi Entrata-Abrera. "Medyo na-e-emotional nga ako minsan kasi silver anniversary. Who would've thought 25 years later we're still doing this? At na-a-appreciate pa rin kami ng manood kaya maraming maraming salamat sa inyong lahat sa pagtangkilik ng 25 years. At sa lahat ng taong dumaan sa show na ito on cam, lalo na 'yung off cam at pinaganda nang husto ang Unang Hirit, maraming maraming salamat sa inyo." 

A Legacy of Trust and Loyalty

What makes Unang Hirit truly special is the deep bond it shares with its viewers.

"Ang pinaka nakaka-proud being part of this show, is when people walk up to you and tell you, 'Estudyante pa lang po ako, pinapanood ko na kayo. Ngayon po may trabaho na ako, kayo pa rin ang pinapanood ko,” shared Ivan Mayrina. "It's a big honor para sa'kin na pinatuloy tayo ng mga Kapuso natin sa kanilang mga tahanan tuwing umaga at naging parte tayo ng buhay nila. Sana maging parte pa rin tayo ng buhay nila for as long as we can. Hangga't kaya namin, nandito kami sa Unang Hirit para sa inyo."

As Unang Hirit marks its 25th year, the program extends its deepest gratitude to its loyal viewers. The anniversary celebration is a tribute to the trust, love, and unwavering support received over the years.

Here’s to 25 more years of delivering news, public service, and joy to the Filipino people—with dedication, heart, and, of course, Unang Hirit!

Catch Unang Hirit weekdays at 5:30 a.m. on GMA. Global Pinoys can watch it via GMA Pinoy TV.