Phum Viphurit Goes Deeper into the World of Paul Vibhavadi in “Balter Baby”

After surprising fans with his story-driven conceptual single “The Other Side”, Bangkok-born singer-songwriter Phum Viphurit goes even deeper into the world of his alter ego Paul Vibhavadi on “Balter Baby”, the second single from his upcoming EP PAUL VIBHAVADI VOL. 1. Released to streaming platforms on October 9, 2024, this dance-oriented piece is Phum’s first instrumental-only track that showcases another side of his musical tastes and capabilities. An animated music video for “Balter Baby” by Shea Oracheski and James Bedggood based on Phum’s concept will also debut on the official Phum Viphurit YouTube channel.

In terms of narrative, “Balter Baby” picks up just before where “The Other Side” left off, in which the lovable sloth Paul Vibhavadi is grappling with his newfound adulation amongst a sloth-worshipping tribe he stumbled upon during his journey in search of the magical forest of Himmapan. “I wanted to expand on a part of the previous music video when it shows the tribe worshipping him, almost like an Ari Aster, Midsommer-type dance,” says Phum. “So it’s showing Paul in the trance of that, what he was feeling in that dance sequence.”

Phum Viphurit goes exploring on his adventurous new EP, Paul Vibhavadi Vol. 1

Following the surprising singles “The Other Side” and “Balter Baby,” Phum Viphurit presents his adventurous new project Paul Vibhavadi Vol. 1 in its complete form. Released to streaming platforms on October 17, 2024, the Bangkok-born singer-songwriter takes his creativity and eccentricity to new heights via the four-song EP which tells the story of Paul Vibhavadi, the world’s fastest moving bilingual sloth who is on a quest to find inner peace. 

The concept for Paul Vibhavadi Vol. 1 came from Phum wanting to stretch the boundaries of his music, which then led the 29-year-old film school graduate down other creative avenues for his songwriting. “For the longest time I've been into early 2000s house and I always knew that I wanted to incorporate my guitar playing into that type of BPM. When I had the idea of these four tracks in mind, I immediately thought alter-ego,” he says. “I've always found when artists do projects where they get to explore an alter-ego, whether that's Tyler, the Creator doing Igor or David Bowie being Ziggy Stardust, there's almost a sense of newness in it and that excited me. It also allowed me to detach myself from writing from my diary or from such personal experiences, and use my screenwriter brain to make this character and the story arc within this little new universe.”

Phum Viphurit introduces the Paul Vibhavadi alter-ego on new single “The Other Side”

The official MV will be released here soon

Acclaimed artist Phum Viphurit returns with a funky, cosmic pop track that marks his riveting transition in sound and character.

His new single “The Other Side” finds the Bangkok-born singer-songwriter exploring creative inspiration in different disciplines that encompass and connect storytelling, dance music, and humor. Phum himself will also debut a music video on the official Phum Viphurit YouTube channel.

The Loverboy act recently teased the arrival of "The Other Side" on his Instagram page, leaving his feed completely blank. He also dropped a couple of cryptic videos that show him transitioning into a different creature—a metaphor for a shift in musical direction and songwriting style for his new era.