He recently graced the Pasasalamat event, a vibrant thanksgiving celebration hosted by the Tourism Promotions Board (TPB) Philippines. This gathering was a star-studded affair, bringing together influential figures from government, media, and the entertainment industry, all united in their mission to showcase the Philippines as a premier global tourism destination.
The TBP recorded P11.3 billion in sales leads in 2024, and also had collaborations with various influential personalities — American actor and model Timothy Granaderos, Filipino-American Nico Santos, American actor Josh Dela Cruz, American pop-rock act LANY, and Kim Ji Soo, of course — which resulted in over P1.44 billion in media values, further amplifying the presence of the Philippines worldwide.