SpongeBob SquarePants X KANGDANIEL Announce Global Collaboration!

This collaboration marks firsts for both Paramount Global and KANGDANIEL – this is the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time KANGDANIEL is partnering with an animated character.

Paramount Global, a leading global media and entertainment company, is collaborating with KONNECT Entertainment to design KANGDANIEL's character as well as a special range of co-branded consumer products featuring SpongeBob and friends. This exclusive collection highlighting KANGDANIEL’s personality, facial expression, hairstyle as well as his clothing and accessories, reflects the fun and optimistic outlook of SpongeBob.