NBA’s Sacramento Kings held their biggest Filipino Roots Night yet featuring elite Northern California talents tapped by the myx team that included P-Lo, SACBxY (Phil Tayag), Ruby Ibarra, MBNel & One Vo1ce. The sold-out event was co-hosted with Kollective Hustle, an ABS-CBN group created to empower the next generation of entrepreneurs and creatives in turning their passion into a profession.
Over 17,000+ people in attendance got to enjoy a myx x Kollective Hustle pre-game show featuring rapper MBNel from Stockton, and Ruby Ibarra, a UC Davis graduate who is not only a rapper/lyricist but also a scientist. The first 150 people to arrive with ticket purchase received a complimentary Filipino Roots Night x Kollective Hustle collab T-Shirt in Sacramento Kings colors that was printed by Filipino-owned printing company, Imadri Company. There was also an official Kings Roots Night hat in red, blue and yellow bucket hat, designed by the Kings teams.
