Showing posts with label Comscore. Show all posts
Showing posts with label Comscore. Show all posts

Saturday, March 13, 2021

ABS-CBN TFC Selects Comscore as First National Television Measurement Provider

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide The Filipino Channel (TFC), the home of Filipino stories and flagship channel of leading Filipino media and entertainment company ABS-CBN International, with national TV measurement.  

This multi-year agreement, which names Comscore as TFC’s first third-party measurement provider, marks a significant milestone for the network. Under the agreement, TFC will have access to Comscore’s best-in-class national TV measurement to plan, transact and evaluate their audiences for programming analysis and in driving ad sales.  

Kai Buizon captures the magic of romantic serendipity in new track “Milagro”

The song was inspired by the Japanese concept of Koi No Yokan, which reveals a more nuanced and intuitive take on “love at first sight” Risi...