Global Stars Kim Myung Soo and Choi Bo Min Named TPBPHL Tourism Ambassadors to Strengthen Korea – PH Tourism Ties

The Tourism Promotions Board (TPB) Philippines has just appointed two major Korean stars—Kim Myung Soo and Choi Bo Min—as their newest Tourism Ambassadors for Korea. It’s a bold step to strengthen the bond between the Philippines and South Korea, especially in the realm of travel. 

The official announcement took place on December 14, 2025, at Consuelo by Chef Vince Garcia, where the two artists appeared in custom creations by Filipino designer Avel Bacudio. Their outfits featured intricate embroidery inspired by iconic Filipino elements such as jeepneys, the bahay kubo, and street vendors, and were crafted from handwoven abaca, piña, silk cocoon, and inabel. More than just celebrated personalities, Kim Myung Soo and Choi Bo Min are now officially partners of TPBPHL, with a shared mission to inspire more Korean travelers to visit and explore the Philippines. 

Korean stars Kim Myung Soo and Choi Bo Min are returning to the Philippines this December!

Korean stars Kim Myung Soo and Choi Bo Min are returning to the Philippines this December! 

The Tourism Promotions Board (TPB) Philippines is enlisting the star power of the two popular Korean celebrities to entice Korean travelers to discover the Philippines' inviting weather during Korea's winter season. 

Signed with Universal Records and GLXY Talent Management, Myung Soo and Bo Min will be putting the spotlight on the Philippines – particularly Clark, Pampanga – as a premier tourist destination for Korean visitors, highlighting its relaxing atmosphere, scenic landscapes, and mild climate. As part of this promotion, the Runrio PUMA Clark Half Marathon will take place. If you'd like to run alongside our oppas, join us on December 14, 2025, for the half marathon. 

Register for the PUMA Clark Half Marathon here:

https://raceroster.com/events/2025/109838/puma-clark-half-marathon

Korean star Choi Bo Min Welcomes Beauty Empire Cast to South Korea

Choi Bo Min is set to make his Philippine debut through the series Beauty Empire. He was actually in the Philippines last March 2025 for a contract signing with Universal Records and GLXY Talent Management, and to also shoot for Beauty Empire, a series produced by GMA, Viu, and CreaZion Studios.

Recently, it was his co-stars’ turn to go meet him in South Korea to shoot some scenes over there. Barbie Forteza, Kyline Alcantara, and Aaron Maniego reunited with the Korean actor, who also acted as a tour guide, showing them around.

Apart from scenes for the series, the cast members have been shooting a lot of content while in Korea. For example, there is a video of Bo Min and Kyline revealing the natural chemistry between the co-stars. There is also a viral video of Bo Min and Barbie doing a dance challenge aboard a train; uploaded on the Facebook page of GMA Public Affairs, it has already generated over 6.7 million views, showing that people are excited about the Bo Min-Barbie pairing for Beauty Empire.

There is definitely a lot to be excited about when it comes to Beauty Empire, a series about the rivalry among powerful women in the cutthroat beauty industry. Starring talented actors like Ruffa Gutierrez, Gloria Diaz, Sam Concepcion, and Sid Lucero, this marks Korean star Choi Bo Min’s Philippine debut, partnering him with Kapuso actresses Barbie Forteza and Kyline Alcantara.

Still currently in production, Beauty Empire will premiere soon on Viu before it makes its debut on GMA.