At ceremonies held at the Makati Diamond Residences, 22 individuals were given the highest industry honors by the Ad Standards Council in celebration of their role in paving the way for the country’s advertising industry to take the reins and lead itself. In short, liberating the industry to create and operate using self-regulating guidelines.
Do you know that the ad you just saw underwent a process to make sure it’s fair, factual and fit for public consumption? In the Philippines, advertising runs on self-regulation. Advertising adheres to guidelines that promote fair-trade practices, presents substantiated claims, and protects the rights of consumer. Advertising undergoes a certification process as proof it is fit to show consumers, administered by the Ad Standards Council.
