The Philippines’ pioneering international 24/7 news channel is now hotter than ever with exciting lifestyle entertainment offerings
When leading Filipino media and entertainment company ABS-CBN celebrated in 2016 the 20th anniversary of its ANC channel, it was hailed in the media industry as a successful pioneer in Philippine broadcast journalism: a 24/7 channel devoted to news.
Through the years, ANC’s position was cemented as the gold standard and primary source of Philippine news and analysis for the country’s business and political leaders. And because the news was delivered in English, it also made significant inroads in reach in overseas markets.
Today, ANC, an international premium channel of ABS-CBN TFC, has continued to strengthen its brand promise to be the best, most reliable and relevant news channel about the Philippines. But with the consumers’ growing preference for a news channel fused with entertainment that informs, delights, and inspires, ANC underwent improvements in its original programming.