Linya-Linya strengthens community-driven initiatives with launch of “Tulong-Tulong” at Linya-Linya Land 2023

Aside from showcasing music, comedy, and arts at the multi-format festival, the witty t-shirt and content creation company aims to provide a platform for their partner organizations to educate the public about their advocacies and causes.

Along with the country’s top musicians, comedians, and artists, Linya-Linya will be bringing its partner organizations to Linya-Linya Land 2023 where they will be given a space to inform and educate the public about their causes, get donations for their beneficiaries, and recruit volunteers for their projects.

Best known for its witty and punny Filipino lines on shirts and content, Linya-Linya has long been doing its part to put smiles on its partner organizations through “Tulong-Tulong,” a program for all of the brand’s outreach efforts. Currently, Linya-Linya partners with several organizations that cover advocacy on education, equality, and animal welfare, including: AHA! Learning Center, Angat Buhay Foundation, Mindanao Pride, Love Yourself PH, and Pawssion Project.

Through selling of select shirts and other merch, Linya-Linya is able to provide funds and awareness to help the said organizations. Linya-Linya’s Creative Director Ali Sangalang explains the importance of extending a helping hand to amplify the messaging of the cause. “Bilang mga Pilipinong humaharap sa iba’t ibang hamon sa panahon ngayon, mahalaga ang tulong. Pero ang totoo, mas malakas at mas epektibo kapag tulong-tulong tayo.”

Tulong-Tulong started at the height of the pandemic, during the time when frontliners and families-at-risk were in need of medical-grade supplies. To extend help, portions of the sales of selected Linya-Linya shirts were donated to Frontline Feeders PH, AHA! Learning Center, and Life Cycles PH. 

With the success of this simple gesture to help the people in need amidst the pandemic, Linya-Linya strengthens the initiative by giving shirts to students, mothers, and teachers from AHA! Learning Center and helped in renovating the Angat Buhay Community Learning Hub in Area 17, UP Campus, Quezon City.

(From left to right) A group picture of the students, mothers, and teachers from Angat Buhay Community Learning Hub in Area 17; A group picture of students from Angat Buhay CLH wearing their Linya-Linya shirts.

Apart from these, the shirt company will also be bringing Bantayog ng mga Bayani Foundation as a new partner– a non-stock, non-profit organization that aims to educate the Filipino nation and spread awareness in maintaining democracy, ensuring justice, and always in pursuit of truth.

Celebrating Filipino talent and supporting local artists has been a part of Linya-Linya’s advocacies. Alongside the celebration of these collaborations, attendees are up for a special treat as Linya-Linya launches new limited edition shirts in collaboration with “Bawat Daan” singer Ebe Dancel and the classic and iconic comic artist Pol Medina, Jr. 

(From left to right) The upcoming limited edition “Hari ng Sablay” collab shirt with Ebe Dancel; The upcoming limited edition “May the PORK be with you” collab shirt with Pol Medina, Jr.

Aside from the performances and other activities at the event, the shirt company will hold a Super Sale where attendees can avail shirts and other merch for as low as P188. 

Linya-Linya Land 2023 will be happening on August 26, 2023 at 123 Block in Mandaluyong City. Presented by Linya-Linya and GNN Entertainment Productions, the annual event takes hilarious puns to an exciting new level with its showcase of multi-format headliners that aim to create an integrated experience for the community and the fans.

This year’s edition marks an impactful comeback with a lineup featuring some of the most notable names in music, comedy, and art. Filipino singer-songwriters and bands Ebe Dancel, Johnoy Danao, Nica Del Rosario, Cheats, Autotelic, and DJ Ayel lead the bill, alongside standup comedians Victor Anastacio, Nonong Ballinan, GB Labrador, James Caraan, and Jeleen Cubillas. Completing the non-performing headliners are some of the most acclaimed and established talents in Philippine art: Manix Abrera, Rob Cham, and Pol Medina Jr., whose work will be exhibited at the ‘art’ market; and muralists/illustrators Panch Alvarez and AG Saño, who will be bringing uniquely infused art experiences to life.

Tickets are available online at bit.ly/linyalinyaland23. Ticket charges apply. For more information about the event, visit Linya-Linya’s social media pages on Facebook, Instagram, and Twitter.