The Philippine Chamber of Commerce and Industry in Japan (PCCIJ) acknowledges the plight of the Filipinos in the face of health and economic adversities brought about by the pandemic. To uphold its goodwill and upkeeping its ties to advance the relationship of the two nations through international trade and investments, PCCIJ partners with The Filipino Channel (TFC) and ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) for the latter’s public service campaign, Pantawid ng Pag-ibig.
Pantawid Ng Pag-ibig (Bridge of Love) was launched in March 2020 to help bring food to Filipinos who are not able to make a living due to the quarantine restrictions across the Philippines. To date, a total of nearly PHP 447 million worth of goods have been delivered around the National Capital Region and other affected provinces with the help of individual donors, partnering organizations, and local government units.