Filipinos’ love for beauty pageants was embedded in history after its concept was introduced by the Americans before the World War II era. Today, despite being away from home, Filipinos love to participate in pageants either as a contestant or a spectator.
For the overseas Filipinos in Hong Kong, one of the beauty pageants they are anticipating every year is the “Ms. Barkadahan”, organized by SmarTone Mobile Communications Limited, the leading telecommunications company in Hong Kong.
To make the pageant journey more memorable for the Filipinas, ABS-CBN Global, through The Filipino Channel (TFC), will be the exclusive TV media partner of SmarTone in the upcoming “Ms. Barkadahan 2018”.
This is the first partnership between the two big companies that share the same goal which is to highlight the overseas Filipinos’ stories of triumphs while living in a foreign land.
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